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A successful marketing strategy manifests itself with the help of a well-defined set of objectives and a carefully devised budget. Resource management is one of the key features that ensure the correct allocation of available material and the eventual success of any marketing campaign. Social media holds one of the key roles and presents itself as...
Microblogging is a great way to reach your audience, knowing that most of us are constantly checking our emails, social media, and text messages. Let us find out about this aspect that can help you achieve great marketing results for your brand. Once you have an engaging microblog in place, the choice of right influencers to carry...
Why Facebook? Research shows that more than 800 million people hit ‘like’ for something that’s posted on Facebook every single day! With Facebook, companies can expose their brands through multiple levels of targeting, allowing them to access a desired group of people who will be interested in their product and help maximize ROI. Facebook Campaign Objectives Every campaign objective...
SEO aims to increase the visibility of brands on the web, whereas online reputation management consists of building a positive perception among the target audience. Implementing online reputation will involve creating the right presence, providing sufficient content, interacting with customers, presenting a complete picture, and getting active on social media. In this blog, we will discuss...
Pause. Think. Change. Act. This is the new digital marketing in a nutshell. Though not much different from the earlier version yet these terms will redefine a brand’s image in the coming days. The global economy is down, cash flow is difficult, the world has entered the phase of the global recession, and brands are devising new...
Given the phenomenal increase in online audience, web development has become an essential part of many businesses. Our web development company in India understands the tremendous opportunities that lie ahead for growing businesses. We cater to the needs of web development services for e-commerce platforms, fashion and apparel brands, and many others. Surge in the demand for web development...
Video marketing is a concept that emerged with the launch of YouTube, an online video-streaming platform, in 2005. Our video production agency in Noida has been approached for providing end-to-end solutions by an umpteenth number of brands for shooting and editing promotional videos. The big opportunities lie here We understand that visual communication is the best way to engage the audience as...
Influencer marketing is one of the top marketing techniques used today and this has created a tremendous rise in the number of YouTube influencers who project themselves through engaging, quality and realistic content. The number of YouTube views is an important measure of a video’s popularity, success and approval. Whether it’s for sport, beauty, fashion, education...
Search engine optimization is a challenging game to play, with players constantly trying to outdo each other in the race to the top of search engine results. These days artificial intelligence is playing a key role in redefining the way most of us think about SEO. Here’s how you can leverage AI to win the SEO...
In this ever-evolving world of SEO, updates are inevitable. Keeping up with the SEO updates is the only way to attain visibility on the search engine result page, regardless of the industry. Google is committed to ensuring that only accurate, relevant, and credible web page surfaces on the search engine results page. For making that possible,...