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Indeed, Google searches have become integral to our daily lives. There is hardly any day where you don’t use this world’s most popular search engine to find answers to our routine queries. In fact, internet search has become akin to phrase “Google it!” Techies at Google are also constantly striving to improve search engine algorithms so...
In 2018, influencer marketing isn’t just a social marketing fad anymore. More and more businesses are using this strategy as a very effective form of advertising. Camille Greco describes the best influencers as those“who give a human voice to brands that benefit from the authentic relationships between the influencer and its audience”. The best influencer marketing...
Google, the internet’s most popular search engine marked its 20th anniversary in September 2018. Considering the unconventional achievements that the giant company has achieved over the past decades, Sergey Brin and Larry Page surely did a good job by dropping its original name, BackRub. “Let me BackRub it real quick” would surely raise many eyebrows among...
The success of digital marketing largely depends on user experience. In the endeavor, Google has always been upfront in improving the experience of its users. Several new techniques and strategies have surfaced from time to time and have faded into oblivion. With the recent announcements from Google, they have made their goals quite clear once more. The...