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When looking for answers on Google, sometimes it takes many failed attempts to finally find valuable content that scratches a searcher's itch. The major reason behind this is the filler content or search-engine-first content distribution strategy that many content creators around the web incorporate to garner more traffic to their websites. Thus, to enhance the search experience of...
The digital era has transformed the way we do business. Today, it’s essential for marketers to fulfill the demands of their clients by building a well-oiled lead generation machine. Lead generation is broken down into different marketing activities that correspond with stages of the customer’s journey: Starting with generating traffic Converting visitors into leads Converting those leads...
With an increasing number of brands following a digital-first strategy, it has become significant to utilise the best advertising platforms to drive e-commerce sales. One such powerful platform is Facebook that offers different ad types, which can be used to cater to your brand’s target audience. The two kinds that have garnered the most success are...
With "metaverse" becoming a buzzword in the digital marketing landscape, every leading company is paving towards it to save their spot in future. It all started when Mark Zuckerberg rebranded Facebook as Meta in October 2021 to bring the metaverse to life. With the arrival of the metaverse, social media marketing companies have shifted to a new...
Google, the internet’s most popular search engine marked its 20th anniversary in September 2018. Considering the unconventional achievements that the giant company has achieved over the past decades, Sergey Brin and Larry Page surely did a good job by dropping its original name, BackRub. “Let me BackRub it real quick” would surely raise many eyebrows among...