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Built an Integrated Digital Launch Strategy for Adani Digital Mandi Across Online and Offline Channels
Adani Digital Mandi needed to establish its brand identity, build awareness among its target audience and support the launch through coordinated online and offline communication.
We developed and executed an integrated launch strategy combining brand identity, outdoor communication, regional activation, digital advertising and sentiment tracking.
Created a distinctive logo and brand identity for Adani Digital Mandi, designed around digital interconnectivity and the mandi ecosystem.
Designed and placed hoardings, posters and banners across strategic locations including Rampur, the main office site, approach roads and competition mandi locations.
Deployed branding and promotional material across 17 identified villages and geo-tagged locations to increase awareness among the target audience.
Deployed digital tracking across web and social channels to monitor sentiment around the initiative.
Whitevox supported the launch through brand identity creation, outdoor visibility, village-level outreach, launch-event branding, targeted digital advertising and digital sentiment tracking.
A distinctive logo and brand identity were created around the ideas of digital interconnectivity, the mandi ecosystem and business growth.
Branding and promotional materials were strategically placed across 17 identified villages and geo-tagged locations, alongside targeted digital campaigns.
Multi-lingual targeted digital campaigns were used to disseminate information and drive digital registrations among the intended audiences.
The launch required regional awareness as well as digital reach, so physical visibility across targeted locations was integrated with digital advertising and communication.
Digital tracking across web and social channels provided a way to monitor audience sentiment around the initiative and its communication.
A coordinated presence across digital content, regional communication and physical touchpoints creates a more consistent brand footprint, helping audiences encounter and understand the brand across multiple channels.
Let’s create an integrated launch strategy that connects brand identity, regional visibility, digital outreach and audience engagement.