The primary objective was to increase brand visibility across digital channels, drive higher volumes of relevant traffic to the website, and boost presence on Social Media.

The campaign delivered significant improvements across key performance metrics, leading to substantial growth in digital presence.

Organic traffic to the website increased by 60% within 12 months, largely due to improved search engine rankings for travel-related keywords. The airline’s social media presence experienced a marked boost, with a 70% increase in followers across platforms and a 50% rise in engagement.

This included a higher volume of comments, shares, and interactions with promotional posts directly impacting Air India Express’s revenue and customer base.

• SEO
• Social Media
• Content marketing

We employed multi-faceted strategies focusing on Search Engine Optimization, Content Creation and Distributions, Social Media Optimization & Marketing.

From finding high impact keywords to optimizing Meta tags, headlines, and content across the website, improving the site’s relevance and discoverability. Alongside this, technical SEO measures were taken to improve website speed, mobile responsiveness, and user experience, ensuring better rankings in search engine results. Alongside SEO, we ensure to maintain Air India Express’s social media presence. So, we created large scale social campaigns to promote latest promotions, routes, travel deals, and engagement driven content ideas to reach relevant audience in the airline core market.