The primary objectives of the SEO campaign for Amway were to improve the ranking of the branded and non-branded keywords on the search engine and increase their visibility.

Our targeted SEO efforts for Amway yielded impressive results, meeting and surpassing the objectives set at the beginning of the campaign. We helped to drive consistent month-over-month growth in organic traffic by enhancing the website’s SEO performance. The website experienced a steady month-on-month growth in organic traffic, driven by improved keyword rankings and optimized content that attracted more visitors.

With more qualified traffic coming to the website through organic search, Amway witnessed 70% increase in conversion rates, translating to higher sales of their health, wellness, and beauty products.

• SEO

To help Amway achieve its objectives, we implemented a comprehensive SEO strategy focusing on both on-page and off-page optimization. From conducting thorough keyword research and identifying high-potential branded and non-branded keywords relevant to Amway’s products and services to improving core web vitals and boosting the website’s discoverability with targeted strategies—we covered every aspect.