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While many people think blogging and content marketing are the same, experts know there is a vast difference between these two terms. For any brand to survive, it is important that you have a holistic marketing strategy in order to generate revenue. One of the least expensive and highly effective ways of generating leads is through...
Content amplification is the idea that helps boost the strength of your content in the most effective way. Amplification explains the convergence of earned, paid, and owned media, through strategies such as sponsored content and native advertising, to deliver your content on various platforms With the adoption of paid content marketing tactics,organic traffic is not the only...
Now that influencer marketing has been around for a while, challenges related to measuring the return on investment of this highly popular tool are not as difficult as they used to be. Especially in India, where influencers play a major role in boosting sales of a product, this strategy is yielding huge returns, as any digital...
The digital era has transformed the way we do business. Today, it’s essential for marketers to fulfill the demands of their clients by building a well-oiled lead generation machine. Lead generation is broken down into different marketing activities that correspond with stages of the customer’s journey: Starting with generating traffic Converting visitors into leads Converting those leads...
With an increasing number of brands following a digital-first strategy, it has become significant to utilise the best advertising platforms to drive e-commerce sales. One such powerful platform is Facebook that offers different ad types, which can be used to cater to your brand’s target audience. The two kinds that have garnered the most success are...
Ever since Instagram came into existence in 2010, it has become a social media staple that has given rise to a pocket of influencers. Each influencer serves as an inspiration in his/her own niche and has access to a huge audience and can persuade others to act based on their recommendations. This proves to be an...
Influencer marketing is the process of researching, engaging, identifying, and assisting the people who create impactful conversations with consumers about your products, services, or brand. Influence marketing provides brands with the potential to combine their marketing, sales, personal-relations, product, digital marketing, and social media to build a relationship-based communication. By unifying different domains of marketing together,...
Needless to say that with every passing year, the dictionary is adding numerous new phrases and words that have come mostly from the “internet slang”! This one powerful word mainly refers to the internet shorthand, chatspeak or netspeak language that is used by a majority of people on the internet. QAP, YOLO, LOL, ROFL, Selfie etc....
Marketing has been the key to reach your target customers, boost customer base, and increase the bottom-line of your company. It attracts customers and ensures that the engagement is high enough. It is very important to know exactly what will help stimulate the growth of the company. Text-based content has always been a significant aspect of...
This is the time of global digitalisation, and most good brands across the world have a strong online presence. Making a website is so easy these days—anyone can do it. But the real challenge lies in being able to maintain a website, keeping it up-to-date and generating traffic on its web pages. Having that skill would...