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Built a Strong Digital Presence and Extended Event Impact for Green Talks Through Social Media & Storytelling
Green Talks wanted to strengthen its digital presence and establish itself as a platform for social enterprises, changemakers and innovators solving real-world problems across the Sustainable Development Goals.
The overall objective was to connect real-world conversations and experiences with an always-on digital presence, allowing Green Talks to continue engaging its audience beyond the physical event.
We developed an integrated social media and storytelling strategy that connected Green Talks’ on-ground experiences with its digital audience across platforms.
Identified and prioritized high-potential branded and non-branded keywords aligned with Amway’s products, services, and audience search intent.
Optimized website content and key landing pages to improve relevance, rankings, and organic discoverability.
Improved Core Web Vitals and key technical elements to strengthen website performance and search engine accessibility.
Implemented targeted strategies to strengthen the website’s authority and improve its overall search presence.
Whitevox developed an integrated social media and storytelling strategy across Instagram, Facebook, LinkedIn, YouTube and X, combining platform-specific content with changemaker stories, interviews, sustainability communication and event-led storytelling.
Yes. The Green Talks approach can be adapted to a brand’s objectives, audience and industry by combining consistent social media management with relevant storytelling, video content, expert-led conversations and platform-specific communication.
Yes. Green Talks demonstrates how an event can become an ongoing source of digital content. Speaker interviews, leadership conversations, event moments and key insights can be captured on-ground and transformed into videos, posts, reels and other social formats.
Whitevox can transform interviews and expert conversations into multiple content formats, including short-form videos, social posts, leadership quotes and storytelling-led content. This approach was used for Green Talks to extend conversations from the physical event into its digital ecosystem.
Yes. The Green Talks strategy covered Instagram, Facebook, LinkedIn, YouTube and X, with content adapted according to each platform’s format, audience and communication requirements.
Green Talks used changemaker stories, founder-led narratives, interviews, sustainability content and real-world impact stories to create content beyond event promotion. This contributed to 7.9% engagement and 11.5K+ audience growthacross the programme.
Performance can be measured through reach, impressions, video views, engagement rate, audience growth, reactions and platform-specific performance. For Green Talks, the strategy generated 565K+ cross-platform reach, 39.5K+ YouTube views, 120K+ LinkedIn impressions and 11.5K+ audience growth.
A consistent digital presence supported by original, informative and structured content can strengthen the information available about a brand or platform online. Expert conversations, interviews, changemaker stories and topical content can contribute to a broader digital footprint as search increasingly incorporates AI-generated answers.
Let’s build a social media and storytelling strategy that turns your events, people, ideas and expertise into content that keeps your audience engaged long after the event ends.