Jaguar wanted to create a distinctive luxury automotive brand experience, strengthen brand recall and drive meaningful engagement around its product launch.
An influencer marketing strategy was developed around automotive and lifestyle creators to create a premium brand experience and extend Jaguar’s launch communication.
Developed an influencer-led campaign aligned with Jaguar’s luxury automotive positioning.
Engaged 35 automotive and lifestyle influencers to communicate the brand and product experience to relevant audiences.
Encouraged social participation and consumer engagement around the campaign to create a more interactive brand experience.
Used influencer content and social engagement to extend campaign visibility and generate conversations around Jaguar.
Whitevox developed an influencer-led campaign involving automotive and lifestyle influencers to communicate Jaguar’s product and luxury brand experience.
The influencer mix was aligned with Jaguar’s automotive positioning while also reaching lifestyle audiences relevant to the luxury brand experience.
The strategy encouraged social participation, allowing audiences to engage with and contribute to the campaign conversation.
The campaign involved 35 automotive and lifestyle influencers and generated more than 2M social impressions and 80K engagements.
The case study reports a 45% increase in brand consideration following the influencer-led campaign.
Consistent creator content and social conversations can create a broader digital footprint around a product and brand, supporting discoverability across increasingly conversational search environments.
Let’s build an influencer strategy that puts your brand in relevant conversations and creates meaningful audience engagement.