Generated 88 Million Twitter Reach for Tetley Through Multi-Platform Influencer Marketing

The Objective

Tetley wanted to highlight its fitness and wellness proposition, build awareness around realistic weight-loss transformation stories and use a web series to engage audiences.

Need to highlight Tetley’s fitness and wellness proposition
Opportunity to communicate realistic transformation stories
Requirement to build awareness through a web series
Need to amplify the campaign across multiple social platforms

What We Did

A multi-platform influencer marketing strategy was developed to combine top Indian influencers, bloggers and social platforms around Tetley’s wellness proposition.

1. Influencer Amplification

Leveraged leading Indian influencers to communicate Tetley’s fitness and wellness proposition.

2. Multi-Platform Strategy

Extended the campaign across Twitter, Facebook, Instagram, blogs and other social channels.

3. Transformation Storytelling

Used realistic weight-loss transformation stories to create relatable campaign narratives.

4. Web Series & Mass Blogging

Used a web series and mass blogging to generate sustained conversations and extend campaign reach.

Impact Delivered

88M

Twitter reach generated

35K

Twitter conversations generated

Facebook fans gained

21K

Influencers engaged

Frequently Asked Questions

How did Whitevox promote Tetley’s fitness and wellness proposition?

The campaign used influencer marketing, realistic transformation stories and a web series to communicate Tetley’s wellness proposition across multiple digital platforms.

Why was a multi-platform strategy used for Tetley?

The campaign combined Twitter, Facebook, Instagram, blogs and other platforms to extend the reach of the campaign and create conversations across multiple audience touchpoints.

How did influencers contribute to Tetley’s campaign?

Leading Indian influencers helped communicate the brand proposition and amplify the campaign across their respective audiences.

What role did the web series play?

The web series provided a storytelling format for communicating realistic transformation experiences and building awareness around the campaign.

What was the impact of the Tetley influencer campaign?

The campaign generated 88M Twitter reach, 35K Twitter conversations, engaged 21K influencers, gained 1M Facebook fans, generated 50K Instagram conversations and 80K conversations through mass blogging.

Can multi-platform influencer content support AI-powered brand discoverability?

A broad ecosystem of creator, social and editorial content creates multiple digital references around a brand and its proposition, which can contribute to broader discoverability across evolving AI-powered search experiences.

Ready to Turn Influencer Reach into Meaningful Conversations?

Let’s build a multi-platform influencer strategy that connects your brand proposition with relevant audiences and creates conversations at scale.

Talk to Our Influencer Marketing Expert

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Position:Talent Acquisition

Location: Noida Sector 126

Experience: 3 years

Company: Whitevox

Job Summary

We are looking for an experienced Talent Acquisition Executive specializing in IT Recruitment to join our HR team. The ideal candidate will have 5-9 years of hands-on experience in end-to-end recruitment for IT roles, with expertise in sourcing, screening, and hiring top tech talent. You will collaborate closely with hiring managers to understand technical requirements, build strong talent pipelines, and ensure a seamless hiring experience.

Key Responsibilities

IT Talent Acquisition

Manage full-cycle recruitment for mid to senior-level IT roles (e.g., Software Engineers, DevOps, Cloud Architects, Data Scientists, Cybersecurity Experts, UI/UX Designers, QA Engineers, etc.). Utilize advanced sourcing strategies (Boolean search, LinkedIn Recruiter, GitHub, Stack Overflow, niche job boards, referrals) to identify and engage passive and active candidates. Conduct technical screening calls to assess candidates' skills, experience, and cultural fit.

Stakeholder Collaboration

Partner with IT hiring managers and leadership to understand hiring needs, team dynamics, and technical requirements. Provide market insights on salary benchmarks, talent availability, and hiring trends in the IT
sector.

Candidate Experience & Employer Branding

Ensure a positive candidate experience throughout the hiring process, from initial contact to onboarding.
Promote the company’s employer brand through engaging job descriptions, social media, and tech community engagement.

Process Efficiency & Data-Driven Hiring

Track and analyze recruitment KPIs (time-to-fill, source effectiveness, offer acceptance rate). Optimize recruitment processes using ATS (Applicant Tracking System) and other HR tech tools.

Offer Management & Negotiation

Handle salary negotiations, offer rollouts, and onboarding coordination.

Required Skills & Qualifications

5-9 years of experience in IT recruitment, either in-house (corporate) or agency.
Strong understanding of IT roles, technologies, and hiring trends (e.g., programming
languages, cloud platforms, AI/ML, cybersecurity).
Expertise in sourcing techniques (Boolean search, LinkedIn Recruiter, GitHub, tech communities).
Excellent interviewing and assessment skills for technical and behavioral evaluations.
Strong stakeholder management and negotiation skills.
Familiarity with ATS tools (e.g., Keka, Workday, Taleo).
Data-driven mindset with the ability to analyze recruitment metrics.
Exceptional communication and interpersonal skills.

Preferred Qualifications (Good to Have)

Experience hiring for niche IT skills (AI/ML, Blockchain, IoT, etc.).
Knowledge of Diversity & Inclusion (D&I) hiring practices.
Certifications in HR/Recruitment (e.g., LinkedIn Recruiter, AIRS, HR certification).

Apply Now

Position: QA Automation Engineer

Location: Noida Sector 126 / Hybrid

Experience: 3 years

Company: Whitevox

Responsibilities

Develop and maintain JavaScript-based test automation frameworks for web applications.
Design, Develop and Implement test automation frameworks and test cases for API automation.
Maintain automation-related test documentationtest plans, and test cases.
Integrate test automation scripts with build deployment process as CI/CD integration.
Troubleshoot and debug test failures, working closely with developers to resolve issues.
Provide regular status updates to QA managers for project status, overall quality status, and risks
Over 6 years of experience as a quality engineer.
Hands-on experience in automating with Cypress/Playwright using Typescript.Good to Have:
Certification as an Agile Tester or relevant tertiary qualification/experience in an IT-related discipline.
Effective communication skills, promoting openness and collaboration.
Proven ability to cultivate a test-driven and quality-led culture through the implementation of systems that validate correctness.
Proficiency in utilizing tools such as TDD (Test-Driven Development), BDD(Behaviour-Driven Development), CI/CD (Continuous Integration/Continuous Deployment), and automation to enhance the reliability and performance of developed solutions.
Strong understanding of continuous integration and continuous delivery practices.
Expertise in API-based automation testing.
Demonstrated collaboration skills, working effectively with cross-functional teams.
Problem-solving and decision-making skills to address complex testing challe Extensive experience in automation and virtualization testing

Apply Now

Position: Java Developer

Location: Noida Sector 126 / Hybrid

Experience: 5 years

Company: Whitevox

Responsibilities

Design & develop scalable backend applications using Java Spring Boot
Develop RESTful APIs to support frontend application
Implement authentication and authorization mechanisms using OAuth, JWT, or similar
technologies.
Work with PostgreSQL database
Application should have high performance, security, and scalability
Optimize application performance and troubleshoot critical issues in production.

Requirements

5+ years of backend development experience.
Strong proficiency in Java and Spring Boot framework
Experience with microservices architecture and distributed systems.
Deep understanding of RESTful APIs
Strong knowledge of relational and NoSQL databases (PostgreSQL, MySQL, MongoDB).
Experience with containerization (Docker, Kubernetes) and cloud platforms (AWS, Azure, or
Google Cloud).
Proficiency in Git and version control workflows
Experience with performance tuning, profiling, and optimization of Java applications.
Excellent problem-solving, analytical, and debugging skills.
Strong communication skills and ability to work effectively in a collaborative environment.
Familiarity with Agile/Scrum methodologies.

Apply Now

Position: Junior Graphic Designer

Location: Noida Sector 126

Experience: 2–3 years

Company: Whitevox

About Whitevox

Whitevox is a full-service digital marketing agency dedicated to creating compelling and impactful brand stories. We specialize in digital marketing, branding, design, and content, working with a diverse range of clients across industries. We are looking for a passionate and skilled Junior Graphic Designer to join our growing creative team.

Roles & Responsibilities

Conceptualize and create visually captivating graphic designs for digital platforms, including social media, websites, email campaigns, and ads.
Develop and edit video content using Adobe After Effects, Premiere Pro, or other relevant tools (2D & 3D animation experience is required).
Work closely with the creative team to deliver compelling video stories and motion graphic designs.
Maintain brand consistency across all design and video projects.
Stay updated with the latest design trends, video editing tools, and best practices.
Incorporate feedback to revise and refine visual and video content until it meets project requirements.
Assist in creating design assets for pitches, presentations, and campaign ideas.

Requirements

Experience: 2–3 years of experience in graphic design and video editing (2D & 3D).
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).
Strong understanding of design principles, color theory, and typography.
Good knowledge of motion design and animation
Strong attention to detail, visual storytelling abilities, and a creative mindset.
Ability to work independently as well as collaboratively within a team.
Strong communication and time management skills.
Bachelor’s degree in Graphic Design, Animation, Multimedia Arts, or related field is a plus.

Why Join Whitevox?

Opportunity to work with a passionate and talented team.
Exposure to diverse projects across industries.
Competitive salary and benefits.
Opportunity for learning, growth, and experimentation in a creative environment.

AI Marketing Services

Staff Augmentation

Digital Marketing

Software Development

The Objective

What We Did

1. Influencer Amplification

2. Multi-Platform Strategy

3. Transformation Storytelling

4. Web Series & Mass Blogging

Impact Delivered

Twitter reach generated

Twitter conversations generated

Facebook fans gained

Influencers engaged

Frequently Asked Questions

How did Whitevox promote Tetley’s fitness and wellness proposition?

Why was a multi-platform strategy used for Tetley?

How did influencers contribute to Tetley’s campaign?

What role did the web series play?

What was the impact of the Tetley influencer campaign?

Can multi-platform influencer content support AI-powered brand discoverability?

Ready to Turn Influencer Reach into Meaningful Conversations?

Whitevox

Our Services

Offices

Follow us

AI Marketing Services

Staff Augmentation

Digital Marketing

Software Development

The Objective

What We Did

1. Influencer Amplification

2. Multi-Platform Strategy

3. Transformation Storytelling

4. Web Series & Mass Blogging

Impact Delivered

Twitter reach generated

Twitter conversations generated

Facebook fans gained

Influencers engaged

Frequently Asked Questions

How did Whitevox promote Tetley’s fitness and wellness proposition?

Why was a multi-platform strategy used for Tetley?

How did influencers contribute to Tetley’s campaign?

What role did the web series play?

What was the impact of the Tetley influencer campaign?

Can multi-platform influencer content support AI-powered brand discoverability?

Ready to Turn Influencer Reach into Meaningful Conversations?

Whitevox

Our Services

Offices