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Video marketing is a concept that emerged with the launch of YouTube, an online video-streaming platform, in 2005. Our video production agency in Noida has been approached for providing end-to-end solutions by an umpteenth number of brands for shooting and editing promotional videos. The big opportunities lie here We understand that visual communication is the best way to engage the audience as...
Influencer marketing is one of the top marketing techniques used today and this has created a tremendous rise in the number of YouTube influencers who project themselves through engaging, quality and realistic content. The number of YouTube views is an important measure of a video’s popularity, success and approval. Whether it’s for sport, beauty, fashion, education...
Search engine optimization is a challenging game to play, with players constantly trying to outdo each other in the race to the top of search engine results. These days artificial intelligence is playing a key role in redefining the way most of us think about SEO. Here’s how you can leverage AI to win the SEO...
In this ever-evolving world of SEO, updates are inevitable. Keeping up with the SEO updates is the only way to attain visibility on the search engine result page, regardless of the industry. Google is committed to ensuring that only accurate, relevant, and credible web page surfaces on the search engine results page. For making that possible,...
Digital marketing is a fast-paced and competitive field which provides brands with numerous unique opportunities for better business promotions. Today, many brands are finding success in the market by seeking the assistance of professional influencers. If you are looking to increase the efficiency of your digital marketing campaign, it is worth considering how influencing marketing can...
AV (audiovisual) content and digital marketing go hand-in-hand like salt and pepper. As digital marketing is saturated with video content, no wonder it has become the king of content. From video ads, visual presentations, video interviews to tutorials, AV content dominates the digital landscape and will continue to do so. Unlike text, video content is interactive, easy...
While many people think blogging and content marketing are the same, experts know there is a vast difference between these two terms. For any brand to survive, it is important that you have a holistic marketing strategy in order to generate revenue. One of the least expensive and highly effective ways of generating leads is through...
Content amplification is the idea that helps boost the strength of your content in the most effective way. Amplification explains the convergence of earned, paid, and owned media, through strategies such as sponsored content and native advertising, to deliver your content on various platforms With the adoption of paid content marketing tactics,organic traffic is not the only...
Now that influencer marketing has been around for a while, challenges related to measuring the return on investment of this highly popular tool are not as difficult as they used to be. Especially in India, where influencers play a major role in boosting sales of a product, this strategy is yielding huge returns, as any digital...
The digital era has transformed the way we do business. Today, it’s essential for marketers to fulfill the demands of their clients by building a well-oiled lead generation machine. Lead generation is broken down into different marketing activities that correspond with stages of the customer’s journey: Starting with generating traffic Converting visitors into leads Converting those leads...