How the Core Web Vitals SEO Updates Changing The Game In Digital Marketing?The Content Team 2 years ago
Well, there are three core web vitals that Google uses are.
- LCP or Largest Contentful Paint (how long does it take for the most important content element on your site to become visible?
- FID or First Input Delay (when a user clicks something on your page, how long does it take the browser to respond?)
- CLS or Cumulative Layout Shift (how much the layout of your page alters when it loads)
Why is Core Web Vitals algorithm introduced?As we all know, Google puts all its focus on improving users’ online experiences. One of the major principles they abide by is “Focus on the user, and all else will follow.” Google has introduced this update to wipe out all the low-quality webpages that aren’t useful for users.
What differences can it bring to your website?This new algorithm update weights heavily on the user experience than any conventional metrics such as keywords, backlinks, brand awareness, etc. Google always wants to give the best experience and satisfaction to its customers, so be sure to be responsive to enhance your site performance and user experience to avoid brute forces of the algorithm from hitting you. Once your website meets Google’s Core Web Vitals criteria, you may see a 4-edges star right next to your URL on the search engine results page.
Wrapping upThe core SEO update that was rolled out in 2021 may not change the SEO landscape adversely, but it can still hit you if your website isn’t aligned with Google’s expectations. So, instead of turning a blind eye to it, work on the aspects of the user experience to stand out in the digital landscape.
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