Google’s Smart Goals – Leveraging Paid Search Advertising to Identify High-Quality Traffic and Drive Conversion

The Content Team 4 years ago

In this era of digital marketing, your success depends on the appealing quotient of your Ad content. It helps crawlers decide the visibility of your Ads to your target audience. Gathering and using consumer data hence holds high importance when planning Ad campaign, as it could help you get a better return of ad investment. Google Smart Goals is a befitting solution in this respect. Here is a deep insight into this topic.

A Brief Intro

An important part of Google Analytics, ‘Smart Goals’ enables you to get filtered quality data to maximize conversion value. The game is simple, you use high-quality data to place paid advertisements in search network and display network effectively using Google AdWords. This entitles you to get better visibility and higher conversions.

You plan Ad campaign to have better target cost per action (CPA), target return on Ad spending, enhanced cost per click (CPC) and maximize conversion value. You need solid data to decide your Ad campaign. Google Smart Goal helps you get highly purified consumer-concentric data so that you could plan your re-marketing effectively.

Understanding Conversion

In the digital ad, space conversion is a very broad term, as it covers all possible activities of the visitor on the landing page. While the depth and accuracy of the data play the key role here, the measurement of engagement relies on the visitors’ click activity. Indeed, it is challenging to track and measure conversions due to higher ad spending and low return. Notably, Google’s Smart Goals are instrumental in tracking high-quality traffic and improvise conversions.

How Google Smart Goals Work?

Google uses a highly effective algorithm to track visitor identity and activity across millions of sites that use Google Analytics. It captures and displays all the decision markers to marketers like:

  • Location
  • Number of pages visited per session
  • Duration of the session
  • Browser data
  • Device data

Further, Smart Goals use advanced programming to refine the visitors based on the likelihood of conversion. You can import Google Smart into your AdWords account easily.

Using Smart Goals

As an important prerequisite to use Smart Goal, your linked AdWords account must have at least 1000 clicks in the previous active month in your Analytics view. Moreover, the number of hits should be less than 1 million per day, and this is another important precondition.

  • You have to navigate to your AdWords account product and services section to turn it ‘on’.
  • To activate smart goals, go to the admin section and then click ‘goals’.
  • Next, select ‘Smart Goals’ and then click to set new goals.
  • After following these simple steps, you are all set to use Smart Goals to get the best quality data of visitors.
  • Next, you should import Smart Goals into your AdWords account and then optimize goals for target cost per acquisition (CPA).

Since it is all about quality data, you can always optimize your Ad campaign for better return on Ad investments using Google Smart Goals.

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