Importance of AV Content in Digital MarketingThe Content Team 2 years ago
Here’re a few reasons why AV content is becoming more important than ever in digital marketing:
AV content helps convert visitors into customersFor any digital marketer, nothing is more exciting than seeing leads converting into sales. In recent years, videos have proven beneficial for running successful marketing campaigns, regardless of their category. Since vision is the most dominant sense, thus audience prefers video over text as it stimulates attention while encouraging them to take action.
Search engines rank AV content higher on SERPsSearch engines are committed to rewarding their users with informative, engaging, and credible content on the SERPs. AV content, undoubtedly, leaves a lasting impression on the people by entertaining or informing them. Around 80% of Google searches are followed by a video search; thus, harnessing the power of AV content can help you rank higher on the search engine results page.
AV content offers a good return on investment83% of businesses say that AV content provides a good return on investment as it impacts organic performance more than any other form of content. Video production may not be the simplest job, but it is definitely worth it as it can help you bring excellent ROI.
AV content build trustFor any digital marketer, one of the main goals is to build a solid relationship with its target audience. It’s more likely that content that can evoke emotions and be showcased in a more conversational manner can help build trust among people, and the video content, undoubtedly, leads the way in doing it.
AV content boost engagementVideo content is the most popular form of content that online users prefer to consume, as it is easy to digest and entertaining. Many marketers use videos as a promotional tool to run their campaigns in engaging ways. Wrapping this up, we can say that the AV content has brought a revolutionary change in the world of digital marketing by working on many levels to build trust, engagement, and better conversions.
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