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Do your customers strongly recommend your brand to others? Well, you can make your brand the buzz of the town by implementing an effective brand strategy for creating the company identity. Developing a customer-focused brand tactic is an integral step in the marketing plan process. A well-established brand identity can communicate in numerous ways with utmost...
A website acts as a communicative medium between the consumer and the business, therefore, a well-designed website has a multitude of related advantages in terms of organic traffic, lead generation and eventual business growth. But can your web design potentially make or break your entire organic traffic which consequently affects the entire business? The answer is...
A successful marketing strategy manifests itself with the help of a well-defined set of objectives and a carefully devised budget. Resource management is one of the key features that ensure the correct allocation of available material and the eventual success of any marketing campaign. Social media holds one of the key roles and presents itself as...
Microblogging is a great way to reach your audience, knowing that most of us are constantly checking our emails, social media, and text messages. Let us find out about this aspect that can help you achieve great marketing results for your brand. Once you have an engaging microblog in place, the choice of right influencers to carry...
Why Facebook? Research shows that more than 800 million people hit ‘like’ for something that’s posted on Facebook every single day! With Facebook, companies can expose their brands through multiple levels of targeting, allowing them to access a desired group of people who will be interested in their product and help maximize ROI. Facebook Campaign Objectives Every campaign objective...
SEO aims to increase the visibility of brands on the web, whereas online reputation management consists of building a positive perception among the target audience. Implementing online reputation will involve creating the right presence, providing sufficient content, interacting with customers, presenting a complete picture, and getting active on social media. In this blog, we will discuss...
Pause. Think. Change. Act. This is the new digital marketing in a nutshell. Though not much different from the earlier version yet these terms will redefine a brand’s image in the coming days. The global economy is down, cash flow is difficult, the world has entered the phase of the global recession, and brands are devising new...
You can collaborate with influencer for promoting a brand. Because it can help in reaching a wider audience, we would recommend influencer marketing. With our experience, we know the best practices. Most marketers recommend a winning strategy. Here a brief insight on how influencer marketers craft the ideal strategy. Analysis of your competitors We analyze the strategies your...
Given the phenomenal increase in online audience, web development has become an essential part of many businesses. Our web development company in India understands the tremendous opportunities that lie ahead for growing businesses. We cater to the needs of web development services for e-commerce platforms, fashion and apparel brands, and many others. Surge in the demand for web development...
Artificial Intelligence has made an impact in many spheres. While AI as a technology is widely believed to reduce the overall manual effort, there is more to it. Artificial Intelligence can also be incorporated into developing digital marketing strategies. This technology can positively impact the quality of services a digital marketing agency offers. Vast data at the disposal of...